Junction LDN
CLARITY. GROWTH. RESILIENCE.
Junction LDN
prize competitions
Kilted came to us with a practical challenge: their website had become central to the business, but the technology behind it needed to work harder. It had to handle existing competition entries reliably while being ready for more customers, more traffic and a growing range of services. The opportunity was to improve the foundations without losing what already worked. We began by moving Kilted onto a technology platform better suited to the business, creating a more robust base for future growth.
From there, we redesigned and redeveloped the website, refining key brand assets and introducing a more premium experience throughout. Competition pages became clearer and more engaging, with richer information, ticket bundles, transparent results checking and promotional content built directly into the journey. We also expanded the members’ area and introduced a more transparent draw process, alongside a range of technical improvements behind the scenes.
The work then extended beyond competitions with the creation of Kilted Luxury Stays; a new sub-brand and website showcasing Kilted-owned holiday properties to a wider audience. Designed as a standalone booking experience while remaining connected to the main Kilted platform, it also introduced multilingual functionality and seamless navigation between the two brands. The result is a more capable digital ecosystem, built to support where Kilted is going rather than simply where it is today.