Junction LDN
CLARITY. GROWTH. RESILIENCE.
Junction LDN
food & beverage
Working with Cibrèo, we combined discovery, research and insight to build a deeper understanding of the business and define a clear strategic proposition. From there, we evolved the brand identity and overall brand platform, bringing it to life through a tailored website for Cibrèo and it’s group of restaurants. As well as an integrated database platform for Teatro del Sale members, to handle annual renewals.
We explored the business, sector, trends and competitive landscape to uncover key insights and define a distinctive positioning that celebrates Cibrèo’s rich heritage, global reach and Florentine origins.
We carefully refined Cibrèo’s iconic logo, subtly reflecting the evolved brand while preserving its heritage and recognition, alongside creating distinctive variations for each restaurant and Teatro del Sale.
Beyond the logo, we established a distinctive visual direction that brought the strategic platform to life, updating the brand typography and expanding the colour palette into complementary Summer and Winter collections.
We developed a user-friendly CMS and integrated database, giving Cibrèo greater control of its digital content, richer audience data and a streamlined system for Teatro del Sale memberships and renewals.
An innovative responsive website combined horizontal desktop and vertical mobile journeys, with individual restaurant menus, integrated booking and rich content helping diners discover and select their ideal Cibrèo experience.
The Cibrèo experience was brought to life through interactive introductions, layered floating animations and dedicated promotional content, alongside intuitive access to vouchers, gifts and newsletter sign-up.