Junction LDN
CLARITY. GROWTH. RESILIENCE.
Junction LDN
corporate broadcasting
Starting with discovery and research, we helped Audioscapes uncover fresh insights and define a stronger strategic proposition. From there, we evolved the brand and brought it to life across a bespoke website, customer communications and strategic sales tools. Delivering a clearer, more consistent platform for growth.
We combined focused sector-based research with an internal workshop, using our bespoke virtual research tool, to explore the business from different perspectives and uncover meaningful, actionable insights.
Research insights shaped a distinctive positioning for Audioscapes, centred around ‘Real Music for Real Moments’. Defining its brand essence and story to create a more ownable identity within the broadcast sector.
Building on the strategic direction, we evolved the Audioscapes brand identity; refining the logo and its variations, typography and colour palette to create a more distinctive and consistent visual language.
The evolved visual and verbal language was applied across a series of targeted database communications, creating relevant yet engaging messaging for both existing Audioscapes customers and prospective new audiences.
We designed and developed an innovative dashboard-led website across desktop and mobile, tailored to key client roles from CEOs to HR, with an adaptive CMS enabling flexible, efficient content creation and website updates.
Working closely with Audioscapes, we created a series of strategic documents to communicate the offering, articulate its key benefits and clearly demonstrate the brand’s point of difference to new and existing clients.